May 01, 2019
It's been a while since I've updated everyone about Marvell Lane's specific sustainability efforts (hey, I've been a little busy) but just last week we were featured in Surfd's shortlist of the best sustainable swimwear brands. Thank you, Surfd!
I'm currently working on a new layout for the Marvell Lane website which will allow a better user-experience when it comes to reading our blog and sustainability efforts, but for now have a quick read below to get a little update on what I've been up to!
I have many grave concerns about the environment, the impact we humans are having on the planet (we're rapidly destroying it) and how I can consciously run a swimwear company knowing the very specific and extremely damaging effect that the fashion industry is having on climate change.
Marvell Lane is a swimwear company which caters to a very specific category of women; fuller busted women. Our niche size range and my environmental concerns drive me to continue to develop and produce swimwear, albeit in as sustainable manner as I can at present. If I was launching a swimwear label which only catered to "straight" sizes (i.e. AU 8, 10, 12, sometimes 14) then I'm not sure the swimwear market is a market I could enter with a clear conscience as there are hundreds of straight-size swimwear labels launching all the time. In my very humble opinion the straight-size swimwear market is fairly saturated, whereas busty women are still largely neglected as a demographic.
So, what does 'sustainable' mean to Marvell Lane in the context of our production?
These five things are only some of the steps Marvell Lane takes towards doing better. It doesn't even factor in our efforts to recycle in Australia and send our products out in compostable packaging, so I'll expand more on this is a separate post.
*This statistic was derived from the United Nations Climate Change article 'UN Helps Fashion Industry Shift To Low Carbon', 6th September 2018
~~ Reminder about Who/What/Wear with Marvell Lane ~~
For anyone who isn't familiar with Marvell Lane then welcome to the Marvell Lane club! I have designed and produced swimwear for women with fuller busts, who want to walk on the sexier, fashion-forward side of fuller bust swimwear. Our styles are underwired, plunge-style bikini tops and one pieces and I hope you love them.
If you need help with fittings then I can fit you via email: firstname.lastname@example.org . Marvell Lane stock the following sizes in our garments:
Just a few details to remember about Marvell Lane swimwear:
August 15, 2020 12 Comments
April 29, 2020 39 Comments
We deliberately do not supply the measurements for our tops because if a customer makes a mistake when measuring herself, this can lead to the wrong size top being purchased. Instead we offer an e-Fitting service.
Check your size in our products before purchasing and save yourself the possible hassle of exchanging it for another size. There is nothing more satisfying than nailing your size first time!
Fill in the below form or email email@example.com with the following information:
The photo will help us get an idea of what styles & shapes to recommend and if your measurements don't quite add up, we can put them into context.
We will generally reply within 24 hours Monday-Friday. Often sooner!
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