It's been a while since I've updated everyone about Marvell Lane's specific sustainability efforts (hey, I've been a little busy) but just last week we were featured in Surfd's shortlist of the best sustainable swimwear brands. Thank you, Surfd!
I'm currently working on a new layout for the Marvell Lane website which will allow a better user-experience when it comes to reading our blog and sustainability efforts, but for now have a quick read below to get a little update on what I've been up to!
I have many grave concerns about the environment, the impact we humans are having on the planet (we're rapidly destroying it) and how I can consciously run a swimwear company knowing the very specific and extremely damaging effect that the fashion industry is having on climate change.
Marvell Lane is a swimwear company which caters to a very specific category of women; fuller busted women. Our niche size range and my environmental concerns drive me to continue to develop and produce swimwear, albeit in as sustainable manner as I can at present. If I was launching a swimwear label which only catered to "straight" sizes (i.e. AU 8, 10, 12, sometimes 14) then I'm not sure the swimwear market is a market I could enter with a clear conscience as there are hundreds of straight-size swimwear labels launching all the time. In my very humble opinion the straight-size swimwear market is fairly saturated, whereas busty women are still largely neglected as a demographic.
So, what does 'sustainable' mean to Marvell Lane in the context of our production?
These five things are only some of the steps Marvell Lane takes towards doing better. It doesn't even factor in our efforts to recycle in Australia and send our products out in compostable packaging, so I'll expand more on this is a separate post.
*This statistic was derived from the United Nations Climate Change article 'UN Helps Fashion Industry Shift To Low Carbon', 6th September 2018
~~ Reminder about Who/What/Wear with Marvell Lane ~~
For anyone who isn't familiar with Marvell Lane then welcome to the Marvell Lane club! I have designed and produced swimwear for women with fuller busts, who want to walk on the sexier, fashion-forward side of fuller bust swimwear. Our styles are underwired, plunge-style bikini tops and one pieces and I hope you love them.
If you need help with fittings then I can fit you via email: email@example.com . Marvell Lane stock the following sizes in our garments:
Just a few details to remember about Marvell Lane swimwear:
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Seeing my how body changed also changed how I felt about certain sports. I went from enjoying and excelling at gymnastics, to developing larger hips and breasts than many of the other girls. And I hated how I looked in a leotard. So I changed sport - even though I was still very proficient. I dropped gymnastics and dance and replaced them with new sporting challenges.
I chose sports where I could cover up my curves. Netball and touch football became my go-to activities. Yes, more running which was annoying for my fuller bust, but so much fun in the team environment. And more importantly? No. More. Leotards.
Hands down, this is my favourite bra of all time. So I've reviewed* it for you.
The best way for our busty community to look after each other is to spread the word when we find a busty brand we love!
*Yes, this is an image of me wearing lingerie and showing off very specific anatomical parts... Yes, I am mortified... But I digress.
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